The Importance of Data Analytics in News releases Is Growing
Hong Kong – To write a good press release, in addition to having a good story, professional data analysis is also very important. Communication has developed into a more data-informed, data-driven industry. Maybe SEAPRWire team need to do more data analysis to make sure their content and strategy are data-driven. Recently, a well-known news agency released a report on global communication in 2021. The report surveyed more than 500 senior communications professionals.
Stories are important, but data is increasingly king – 91% of those polled say great PR experts must be strong data analysts. Increasingly, PR pros must be able to collect data and use it to capitalize on opportunities and convert it into actionable insights. But roughly 50% of comms leaders say that conversion was their biggest challenge related to communications measurement. SEAPRWire team still feel better about using data – 83% of respondents answered affirmatively when asked if comms can effectively measure and prove the impact of their work on business objectives, up from 76% two years ago. Who do SEAPRWire team target? – PR pros and brands are better than ever at being able to measure how (and by who) their content is being consumed.
Globally, more and more focus is going away from blanket coverage in traditional media and more toward focusing on directly engaging the end user/target audience. Almost eight in 10 pros say their campaigns focused on the latter. Even when brands target journalists, they don’t feel confident they targeted the right ones – in a repeat from last year’s report, only 25% of respondents say they are “always” able to identify the right journalists and influencers for their stories. New avenues, types and amounts of content during COVID – When asked how they changed their strategies in the past year, respondents’ top two answers were that they increased engagement and explored new platforms. PR grows in stature in the senior management – 87% of respondents say the senior management has sought the counsel of comms more in the past year, with the majority attributing it to COVID-19
As a leader in PR, marketing and social media management technology and intelligence, SEAPRWire team helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results.
SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian …
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